Press & media

The story, the people, and the kit.

Everything a journalist, event organiser or partner needs to write about or introduce Flywheel Ventures Group: who we are, what we believe, and who leads the work. For anything else, our inbox is open.

Our story

Built to close the gap between data and value.

Companies are walking into the AI revolution carrying their single most valuable asset, the data they have been accumulating for years, and doing nothing with it. Flywheel Ventures Group was built by Yasmine Roulleau and Steve Davis, two technology executives who kept running into the same gap separately, in different industries.

Both have built and exited data businesses. So they built a group that closes the loop: build the infrastructure that discharges the obligation, and keep the evidence it produces as a compounding asset. The group operates three arms: Attesia, a boutique M&A advisory practice, and a build-and-scale venture pipeline.

Our mission

Turn the data organisations already own into compounding advantage in the AI economy.

Yasmine Roulleau and Steve Davis, co-founders of Flywheel Ventures Group, at a Vancouver harbour
Yasmine Roulleau & Steve Davis, Vancouver
At a glance
Headquarters
Vancouver, BC, Canada
Structure
Product (Attesia) · M&A Advisory · Build & Scale
Services
Assess & Upskill · Data Flywheels · Insight Layer
Press contact
contact@yflywheel.com
Phone
+1 (604) 783-8165
LinkedIn
linkedin.com/company/flywheel-ventures-group

Leadership

Quotable, available, senior.

Co-Founder

Yasmine Roulleau

Eighteen-plus years in data monetisation, venture strategy and capital. Founded Striven Consulting, acquired by Deloitte Canada in 2022, with client work spanning Deloitte, Ericsson and Ritchie Brothers. National board member of the Aga Khan Foundation Canada, UBC Sauder alumna and YPO member.

Co-Founder

Steve Davis

Twenty-plus years building technology and data businesses. CEO of Operto Guest Technologies, which he grew from an IoT start-up into a global leader in smart-access and guest-experience technology, following strategic leadership at Apple and advanced data analytics at Kantar.

Both founders are available for interviews, speaking requests and commentary on data monetisation, agentic AI and regulated-industry data infrastructure. Founder photography and the Flywheel brand mark are included in the press kit or available on request.

Deadline today? We respond to press enquiries within one business day.

Download press kit