Our story

Two operators. One gap. A group built to close it.

Flywheel Ventures Group wasn't a business plan looking for a market. It was the answer to a problem its founders kept tripping over for twenty years.

The journey

How we got here.

  1. 01 · The careers

    Two decades each, on both sides of the table

    Yasmine built a data monetisation and venture strategy practice, Striven Consulting, acquired by Deloitte Canada in 2022. Steve grew Operto Guest Technologies from an IoT start-up into a global smart-access leader, after strategic leadership at Apple and advanced data analytics at Kantar. Different industries, same vantage point: operators inside the businesses, not advisers outside them.

  2. 02 · The pattern

    The same gap, everywhere

    In engagement after engagement they saw it: organisations entering the AI era with years of proprietary data sitting idle in warehouses, ticket systems, CRMs and spreadsheets, while regulators handed those same organisations obligations they had no infrastructure to meet. Two problems, one root, one fix.

  3. 03 · The decision

    Close the loop, keep the evidence

    Instead of another consultancy selling deliverables, they designed a group that builds infrastructure that discharges the obligation and keeps the evidence it produces as a compounding asset. Every engagement should leave the client's data estate more valuable than it found it.

  4. 04 · The group

    Build, acquire, activate

    Flywheel Ventures Group now operates three arms: Attesia, the product company building federated data infrastructure for regulated verticals; a boutique M&A advisory practice for partners building within the ecosystem; and a build-and-scale pipeline that takes dormant data assets from infrastructure to partner placement.

  5. 05 · What's next

    The agentic era

    As agent-to-agent querying replaces SaaS dashboards, the organisations with instrumented, permissioned, priced data will set the terms. Flywheel exists to make sure its clients and partners are among them.

Yasmine Roulleau and Steve Davis, co-founders of Flywheel Ventures Group, at a Vancouver harbour
Yasmine Roulleau & Steve Davis, Vancouver

The founding team

Founder-led, senior by default.

Co-Founder

Yasmine Roulleau

Eighteen-plus years in data monetisation, venture strategy and capital. Founded Striven Consulting, acquired by Deloitte Canada in 2022. National board member of the Aga Khan Foundation Canada, UBC Sauder alumna and YPO member.

Co-Founder

Steve Davis

Twenty-plus years building technology and data businesses. CEO of Operto Guest Technologies, which he grew from an IoT start-up into a global smart-access leader, after strategic leadership at Apple and advanced data analytics at Kantar.

Our mission

Turn the data organisations already own into compounding advantage in the AI economy.

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