Data is the asset, not the exhaust
Most organisations sit on years of operational data and treat it as a byproduct. In the AI era it is the balance-sheet item that decides who compounds and who stalls.
About us
Two technology executives. Decades of turning data into revenue.
Companies are walking into the AI revolution carrying their single most valuable asset (the data they have been accumulating for years) and doing nothing with it. We have spent our careers on the other side of that gap.
20+ years eachVancouver, BCBuilt and exited data businesses
Founding story
Two operators who kept seeing the same gap.
Flywheel Ventures Group was built by Yasmine Roulleau and Steve Davis, two technology executives with more than twenty years each spent helping companies commercialise the data they already capture. Both have built and exited data businesses, and both have operated inside the industries the group sells into.
They had already run into the same problem separately, in different industries: organisations entering the next industrial revolution with enormous proprietary data sets sitting idle in warehouses, ticket systems, CRMs and spreadsheets, while regulators handed those same organisations obligations they had no infrastructure to meet. Both problems share a root, and a fix.
So they built a group that closes the loop: build the infrastructure that discharges the obligation, and keep the evidence it produces as a compounding asset. That product arm is Attesia, the evidence-to-action engine for regulated verticals, alongside the group's M&A advisory and build-and-scale arms. Vancouver-based, working with clients across North America and internationally.
Our mission
Turn the data organisations already own into compounding advantage in the AI economy.
People and systems move together
A capable model in an unskilled organisation goes nowhere. A skilled team without instrumented data has nothing to work with. We work both sides at once.
Compounding beats one-off projects
We build loops, not deliverables. Every cycle should leave the next one cheaper, faster and better informed than the last.
The team
Founder-led, senior by default.
Yasmine Roulleau
Vancouver, BC
Eighteen-plus years in data monetisation, venture strategy and capital. Founded Striven Consulting, acquired by Deloitte Canada in 2022, with client work spanning Deloitte, Ericsson and Ritchie Brothers. National board member of the Aga Khan Foundation Canada, UBC Sauder alumna and YPO member.
- ·Founded Striven Consulting, acquired by Deloitte Canada (2022)
- ·Data monetisation, venture strategy and capital
- ·Board member, Aga Khan Foundation Canada
Steve Davis
Vancouver, BC
Twenty-plus years building technology and data businesses. CEO of Operto Guest Technologies, which he grew from an IoT start-up into a global leader in smart-access and guest-experience technology, following strategic leadership at Apple and advanced data analytics at Kantar.
- ·CEO, Operto Guest Technologies
- ·Strategic leadership at Apple, retail and consumer products
- ·Led advanced data analytics at Kantar
Client work
Results we can point to.
Striven Consulting: from data monetisation practice to Deloitte acquisition.
The practice Yasmine founded, serving clients including Deloitte, Ericsson and Ritchie Brothers, and the playbook that now anchors Flywheel's Assessment phase.